One of the main reasons people start businesses is to make money. By cashing in on global reach and such a vast audience, digital marketing helps you generate leads, opens up new markets and opportunities. For this to happen, the organization needs to develop this culture. It is not just the management job. As father and head of a family, Ingvar Kamprad has based his leadership style on the concept of family, to all intents and purposes leading by business plan example”. As Kamprad has publicly said, If there is such a thing as good leadership, it is to give a good example” and I have to do so for all the IKEA employees”. For example, imagine a company has two choices: Invest $1,000 into a new t-shirt product line (Project #1) or invest $1,000 into a new sock product line (Project #2). Project #1 will have revenues of $200 and costs of $125, while Project #2 will have revenues of $300 and costs of $280.