I am happily married for the second time to the love of my life. You can also carry out marketing campaigns on your blog. It will save your time and money in ad creation. You can share your product release or upcoming event information with your audience. In many cases a firm becomes a follower by default. It is simply beaten to a new product market by a quicker competitor. But even when a company has the capability of being the first mover, business plan the above observations suggest there may be some advantages to letting other firms go first into a product market. Let the pioneer shoulder the initial risks while the followers observe their shortcomings and mistakes. The goals for HOBY participants are to come away from the conference with enhanced skills in critical thinking, leadership abilities, goal setting and understanding the importance of leadership and its impact on the world.