Life insurance is something we often take out to protect our family and our loved ones, but that’s only one example of how life insurance can save us in unhappy circumstances. Managers also must analyze and become familiar with the hidden language of foreign cultures. Five key topics time, space, material possessions, friendship patterns, and business agreements offer a starting point from which managers can begin to acquire the understanding necessary to do business in foreign countries. In many parts business plan of the world time is flexible and not seen as a limited commodity people come late to appointments or may not come at all. In Hong Kong it is futile to set exact meeting times, because getting from one place to another may take minutes or hours depending on the traffic situation. Showing indignation or impatience at such behavior would astonish an Arab, Latin American, or Asian. Understanding national and cultural differences in the concept of time is critical for the global business manager.