The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. Having a website means that people trust you. Research has found that a business that has a website is more reliable and credible to the general public. Before building any business relationship with you, they will want to check on your business modules, portfolios, real customers and the work done in previous years. In this way you will build more trust with your online audience. Even if your business is running at a slow pace, staying in touch with customers through online media business plan is a must. While learning about your products and services, customers would surely go to the Internet to check your reputation , putting up a solid background on online media is very helpful in building up customers’ trust in your company. Some countries have taken this initiative to a higher level by introducing entrepreneurship education at elementary schools and encouraging them to be future entrepreneurs when they are of age. In a series of survey funded by Kauffman Center for Entrepreneurial Leadership, it was found that nearly seven out of 10 youths (aged 14-19) were interested in becoming entrepreneurs.
Occasionally, U.S. firms successfully use American themes abroad that would not succeed at home. In Japan, Levi Strauss promoted its popular jeans with a television campaign featuring James Dean and and Marilyn Monroe, ho represent the epitome of Japanese youth’s fantasy of freedom from a staid traditional society. The commercials helped to establish Levi’s as the prestige jeans, and status-seeking Japanese youth now willingly pay 40 percent more for them than for local brands. Their authentic Levi’s however are designed and mostly made in Japan, where buyers like a tighter fit than do Americans16. Similarly many global brands, such as Nike and Reebok are able to charge premium prices for their products due to the loyal following17. At the same time in the U.S. market, many companies have been quite successful emphasizing their foreign imported image.