The marketing plan in an insurance company business plan is the place to define what the brand is that your firm will try to create. Your article gets shared on social media. It helps you get discovered by people who might not know you. Executive Life Insurance is also known as key man insurance. Keyman as the name itself suggests, basically insures your business against the loss of a key person in your company. Natural Balance Foods adopts differentiation strategy for its Trek and Nãkd (two branded products). This strategy business plan refers to manufacturing or creating products or services that have sufficiently distinctive attributes from those offered by competitors (Mashruwala and Tripathy, 2014). Natural Balance Foods, for example, unlike some of its direct and indirect competitors which offer inorganic snacks, this company offers natural or organic food products (Companies House, 2018). For instance, as mentioned above, the ingredients of all of its products that fall under the portfolio of Trek and Nãkd are natural (mainly fruits and nuts).