Life insurance can be used by business to accomplish a lot of different needs. Usage differences have to be translated into product form and promotional decisions. Maxwell House coffee is a worldwide brand name. It is used to sell coffee in both ground and instant form in the United States. In the United Kingdom, Maxwell House is available only in instant form. In France and Germany it is sold in freeze dried form only while in the Scandinavian business plan countries, Maxwell House is positioned as the top of the lime entry. As a matter of fact, Maxwell House is called simply Maxwell in France and Japan, because, House is confusing to consumers in those countries. In one South American market a shampoo maker was concerned about poor sales of the entire product class. Research uncovered the fact that many women wash their hair with bars of soap and use shampoo only as a brief rinse or topper.