Global marketing involves planning, producing, placing, and promoting a business’ products or services in the worldwide market. Some employees remain as hourly paid administrative staff or operational labor throughout their entire careers. Others become salaried professionals and rise into management and executive ranks with substantial leadership and managerial roles. In these cases, a component of income is usually incentive-based according to the performance of the enterprise and an individual’s business plan own area of responsibility. Whereas some employees prefer the predictability of a fixed wage per hour or salary per year, others prefer a high variable component with commissions and bonuses commensurate with their individual or team’s performance. Intrapreneurs can be identified by work habits such as thinking like an entrepreneur. Organizations should value these key employees. But make sure not to make international marketing mistakes when translating your brand message.