The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. First, there’s product users. A great way to get more product users is to focus on the benefits of one of your products. Figure out who will purchase from you (not people who could benefit from it, but people who are already interested in the benefits related to your product). If your business not only has ads on social media platforms but also commercials that air all around the business plan world (tailored from country to country) there is an increased chance of gaining a global customer base. The images look the same aesthetically. But when you dig a bit deeper into HelloFresh’s international Instagram strategy, you see how it localizes its marketing. So what is entrepreneurship? It is a lot of things. It is searching for change, looking for answers, and looking for ways to improve the past. There are several opportunities for entrepreneurs to pursue their goals and start something great.