When planning implementations of project management software for creative companies one of the issues that comes up all the time is how to treat new business pitches. The discipline of communication is a necessity. All good leaders are good communicators. You must be able to tell your followers where you are leading them. Allow yourself to be open, honest and candid about the opportunities, obstacles and rewards that awaits your company. A leader must constantly work business plan to improve all facets of communication, including tone, verbiage, body language and writing. There are many things you can do to enhance your communication skills. You can enroll in seminars or writing classes, or read books on how to become a dynamic communicator. Remember, as the leader of your organization, you are the message of your company. Your walk, your talk and your level of writing ability will communicate to the world the caliber of your company.