Business Opportunity entrepreneurs must have many essentials to succeed. Supermarkets are a necessary evil. They offer ludicrously unjustified salary deficits between the workers and the top brass of the company which has a difference of something like 600:1 in ratio, legal daylight robbery happening right before our eyes. Only slightly more than one hundred years ago was it the norm for the workers to own the factory they worked in and the difference in wages was only around 20:1 in ratio, unfortunately business plan what we have now is a system that caters for an elite few to horde money for their own pockets and families while the rest of us struggle to live day to day. Targeting and reaching out to customers on a global scale requires a business to have various profiles instead of just one distinct profile. Every country analyzed will have different types of consumers with different types of needs. That is why global marketing campaigns must be flexible and adjustable across all borders.