A client of mine called yesterday to say that he is on the verge of getting an offer from a large bank. 1. Home Care: This is perhaps the most common type of long term care insurance nowadays. This is simply because people don’t want to go around visiting various nursing homes or hospitals and instead they would much rather stay at home enjoying of their own space. Under this category the insurance company usually covers nurses that come to your business plan home and help you out with daily activities. It is important to highlight that some health care plans cover home health aids of personal workers that help you around your home. The average rate in the state of Florida for Home Care is estimated to be between $10 and $16 an hour. But, do not expect immediate results. Over time, your traffic will increase. You will be able to generate leads for your business without any additional investment.