The matter of fact is that if you want a vivid exposure of your business website online then you strongly need to adopt news marketing. Leadership is a rare characteristic. It is very hard to find individuals with good leadership qualities. This is because not many people dare to take responsibility, or take the lead. Alan Keith of Genetech once said, “Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen.” Precise and right to the point. I guess someone is asking about televisions; however; marketers who expect a higher return on investment don’t use business plan cold advertising media such as televisions and signs, where one cannot effectively collect useful information about customer-behavior towards a given product; and analyze the information to assist in optimizing marketing campaign. The importance of creativity. Use your imagination to create lasting solutions that could change the way you do things. This is a great way of introducing innovation. The most successful companies in the planet today are always on the lookout for innovation. Look at Apple Computers-they are almost always ahead of the pack because of their unconventional way of doing business.